Had a discussion today with my  yellow page sales rep about the misrepresentation of advertising by our Chiropody Colleagues as Podiatrists. All you have to do is google podiatrist in Toronto and see what comes up. We all pay a lot of money for promotional activity of our social and online advertising programs.

He said that many people cheat by putting words into their google ad-word campaigns that no one will ever see. For example if Chiropodist puts the word "podiatrist" in their ad-words list of items it will bring up the  Chiropodist sites when googling a podiatrist.

The other thing he said that "google" will clump similar terms together in different countries.

Ultimately to fix the problem the association needs to contact google and write a letter explaining the problem so that terms are separated in Canada. Maybe CPMA should do this . Also he suggested we get the college to do the same. He said if their role is to protect the public and avoid confusion then that is their responsibility if acting in the public's best interest.

When you go to the website for Ontario colleges, you will see that podiatry/ chiropody is taught .

No wonder we have a problem defining ourselves.

We let this go on for too long 

It doesn't sound like anyone wants to quit on our side. I won't.

This COVID19 nonsense has to stop. If we are waiting for Government to decide when we get back to helping people it will fail. Look how long we've depended on government to correct the wrong re podiatry cap. COCOO is a farce. They should be directing Ministry on the fact it's safe for us to see all of our patients

What's Yellow Pages advertising BTW?